Glion and contemporary
luxury
DEFINED BY EXCELLENCE, PROVEN IN PRACTICE
What is contemporary luxury?
Luxury is timeless, but the way we perceive luxury is constantly evolving. Contemporary luxury is a modern expression of refinement, where excellence is articulated not by extravagance but by authenticity, attention to detail, purposeful design and emotional connection.
Contemporary luxury values experience over excess, quality over quantity and meaning over display. It is inclusive, understated and deeply human. And it combines timeless elegance with a modern aesthetic founded on cultural sensitivity and the expression of one’s true self.
How does Glion embody contemporary luxury?
For Glion, the essence of contemporary luxury cannot be distilled into a single product or service. It is a way of being – one that carries a subtle excellence that’s free from arrogance, and which enables us to forge highly personalized human connections that are rooted in empathy, anticipation and attention to detail.
We embody contemporary luxury by being:
Gracefully open and culturally fluent – we offer an intimate and human-scale learning environment, in which our students embrace diversity with curiosity and respect.
Elegantly original, subtly distinctive – at Glion, excellence speaks with a subtle voice. We encourage our students to stand out through thoughtful creativity and refined execution.
Committed to service with soul – contemporary luxury demands service that truly connects; service that’s soulful, not superficial. Our transformational teaching and campus experience bring out the empathy, generosity and intercultural fluency in every student.
Humble but hungry – at Glion, we shape individuals who temper ambition with modesty, and who embody the codes of contemporary luxury not through ostentation, but by making others feel accepted and valued.
Always curious, never satisfied – Glion students have a thirst for knowledge: about themselves, their chosen career path, and the wider world around them. We teach every student how to embrace an enquiring mind, ready for a lifetime of learning.
United in our aspiration, dedicated to its achievement – we collectively aspire for contemporary luxury to be the philosophy that guides our teaching inside and outside the classroom, and which we exemplify every moment of every day.
How do we prepare our students to thrive in the world of contemporary luxury?
The values we live at Glion shape our graduates to become future leaders who bring global insight, emotional intelligence, ethical reasoning and a lifelong growth mindset to the workplace or their entrepreneurial endeavors.
Through our shared culture, we nurture professionals capable of navigating complexity with clarity, leading with empathy and creating value with elegance. Within our close-knit campus community every gesture matters, every interaction teaches, and every student’s journey is an elegant educational transformation.
At Glion, values become behaviors. And behaviors shape futures.
How do we prepare our students to thrive in the world of contemporary luxury?
The values we live at Glion shape our graduates to become future leaders who bring global insight, emotional intelligence, ethical reasoning and a lifelong growth mindset to the workplace or their entrepreneurial endeavors.
Through our shared culture, we nurture professionals capable of navigating complexity with clarity, leading with empathy and creating value with elegance. Within our close-knit campus community every gesture matters, every interaction teaches, and every student’s journey is an elegant educational transformation.
At Glion, values become behaviors. And behaviors shape futures.
Proof points – how we’re turning ambition into action
Fine words mean nothing unless accompanied by tangible actions.
Within the all-important academic context, we have an exceptionally strong platform to build on, provided by our four established luxury-focused programs/specializations:
Bachelor’s in Luxury Business
Luxury Brand Strategy specialization of Bachelor’s in International Hospitality Management
Master’s in Luxury Management and Guest Experience
Executive Master’s in Luxury Management and Guest Experience
Throughout our entire academic portfolio, we work continuously to ensure that what our students learn is perfectly suited to pursuing leadership careers in the industries we serve. This process of continuous improvement is a crucial element of maintaining the Swiss Federal Accreditation we were privileged to earn in 2025.
In addition, from a renewed focus on applied research to the establishment of our Hospitality & Luxury Insight Council – which had its first formal meeting in June 2025 – we are forging ever closer links to key players within the global experience economy. This will enable us to anticipate the trends and developments that are shaping all our futures.
Personalization forms the core of contemporary luxury, so in parallel with these academic enhancements, we are adopting a more tailor made approach to employability, helping to ensure that our students have access to the best possible internships and first jobs after graduation.
Additionally, we are committed to delivering an even more personalized and holistic student development program. This will encompass areas such as learning development, wellbeing, and administrative support.
How we dress on campus is also evolving, with the introduction of a new Dress Style that better reflects the essence of contemporary luxury, while also recognizing the more relaxed dress codes now seen within the industries we serve. All members of our Glion family – students, faculty, front office and F&B teams – will be part of this change, which will be implemented from Fall intake 2025.
Last but not least, our students cherish Glion as a safe environment*. We will continue to prize safety – both physical and psychological – as a core Glion value, empowering our students to take ownership of their personal and professional development while equipping them with the tools to thrive in the modern workplace.
*Student Satisfaction Survey, spring 2025
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