Study pathway
Duration: 12 months* of distance learning 4 leadership-focused modules of 12 weeks' duration each Average of 14-18 hours of study per week
Intakes: Spring and Fall
Location: Online
Residential Weeks: 2 Residential Weeks 1 week in Switzerland
1 week in UK
Credits: ECTS** 60 / US 30
Designed for individuals with at least five years’ accumulated managerial experience, this executive education program offers flexible study which can be balanced alongside a full-time professional role. Topics include strategic management, sustainability, digital marketing and luxury business trends. These are augmented by Masterclasses dedicated to areas such as branding, omnichannel sales, behavioral sciences, and strategic sustainable investments and investors.
Spring intake study pathway
All courses delivered online
Delivering Excellence in Guest Experiences
12 weeks online
Including residential week in London
Implementing a Sustainable Luxury Strategy
12 weeks online
Exploring New Luxury Ecosystems
12 weeks online
Including residential week in Glion-Montreux
Branding in the Digital World
12 weeks online
Business Research Project
Business Research Project*
Optional extra time if required
Executive Master's
1-Year Program
Fall intake study pathway
All courses delivered online
Exploring New Luxury Ecosystems
12 weeks online
Including residential week in Glion-Montreux
Branding in the Digital World
12 weeks online
Business Research Project
Delivering Excellence in Guest Experiences
12 weeks online
Including residential week in London
Implementing a Sustainable Luxury Strategy
12 weeks online
Business Research Project*
Optional extra time if required
Executive Master's
1-Year Program
*Capstone or Applied Business Project can be completed up to 15 months from the start of your program.
**European Credit Transfer and Accumulation System
How your typical study week will look based on 14-18 hours of study per week
Self-study & group work
Project assignments & case studies
Live Connect sessions
In each online module there are five to six Live Connect sessions of two hours’ duration, which are duplicated to cover different time zones. These sessions are virtual classes with faculty, enabling you to ask questions, interact with classmates and deliver presentations.
Live interaction with faculty (recorded)
Program modules
Exploring New Luxury Ecosystems
COURSES
Business Trends in Luxury video→
High Gastronomy and Fine Dining
Building the New Sustainable Luxury
Intercultural Leadership, Inclusion and Diversity video→
Luxury Markets, Enterprises and Culture
ADDITIONAL HIGHLIGHTS
Residential Week on Glion campus
Masterclass in 'Ultra Luxury Experiences'
Branding in the Digital World
COURSES
Building Brand Equity video→
Omnichannel Sales Strategy in Luxury Industries video→
Digital Transformation and Data Analytics video→
Digital Marketing and Communication in the Luxury Industry
Blockchain and Luxury Digital Products and Experiences video→
ADDITIONAL HIGHLIGHTS
Masterclass in 'Branding (iconic)'
Masterclass in 'Omnichannel Sales'
Delivering Excellence in Guest Experiences
COURSES
Service Culture and Operational Excellence video→
Impactful Design and Architecture video→
Retail and Physical Distribution Channels video→
Experiential Economics video→
Behavioral Foundations of Guest Experience video→
ADDITIONAL HIGHLIGHTS
Residential Week on London campus
Workshop 'Design Thinking'
Masterclass in 'Behavioral Sciences'
Meet your expert faculty
Dr. Estelle Dinh
Luxury Markets, Enterprises and Culture / Service Culture and Operational Excellence
Discover some of the courses
ERICA AMOROSO
Retail and Physical Distribution Channels
The course topics such as market trends, operations, supply chain and human resource management, merchandising, digital technologies - in particular in the light of an integrated omnichannel perspective - as well as CRM and operational marketing and branding. In contemporary retail, particular attention is paid to the creation of an immersive guest experience. This course is therefore not only about the management of the retail mix but is focused in particular on the creation of an integrated physical guest experience, for omnichannel retail in the luxury industries.
NAIDA CULSHAW
Intercultural Leadership, Inclusion and Diversity
Management in a globalized business requires a deep understanding of multinational globalized contexts where remote (transnational, virtual, global) teams are the “norm”, and where exponential technological advances require adaptive cross-cultural communication techniques. Participants in this course will learn the significance of cultural differences in everyday work life, expressed through different behaviors and practices. They will also develop leadership skills via enhanced self-awareness and increased sensitivity, curiosity, and knowledge of cultures, as well as their own cultural assumptions, biases and implicit preferences. At the end of the course, they will be able to recognize different norms and practices, and well as see those as added value within a multicultural environment.
JACKSON DANG
Corporate Finance and Value Creation
This course aims at familiarizing the participants with the concepts of financial decision, with an emphasis on luxury conglomerates. It will review the theory and practice of capital budgeting decision and shareholders’ value creation. The time value of money, net present value and corporate valuation concepts will be defined and applied to case studies on financial decision-making within the luxury industry. The participants will analyze financial statements, and company reports to assess the financial strategy, the business model and the profitability of the operations.
DR. ESTELLE DINH
Service Culture and Operational Excellence
The aim of this course is for participants to explore what successful companies do to engage their employees in order to achieve customer service excellence and how they strategically align all aspects of an organization to lead to outstanding service. Participants will analyze what “service culture” means and investigate how to achieve such a customer service level through genuine service and operational excellence. Participants will focus on how product and service delivery are engineered to provide an exceptional service experience and on how authentic customer engagement is increased leading to increased revenues. Participants will relate themes such as customer journey, team training, service design and execution to contemporary industry-based examples to create the link between course content, service culture and real-world operational performance.
DR. KAROLINA DOUGHTY
Experiential Economics
This course will focus on the experience economy in the luxury and hospitality business. It will explore relevant concepts that are meaningful in the experience economy (e.g., to include experience, effects, and value). Other themes include bias in the experience economy, discourse in current literature, and practice and analysis of problems that result from this bias. Based on the dematerialization of the economy, participants will discuss why certain rules of the game in economics must change, and how this affects both stakeholders and environments. Based on conceptual knowledge, experiences, and insight participants will create a new conceptual design for a relevant economic offering based on experiential research.
ANDI ISLAMI
Omnichannel Sales Strategy in Luxury Industries
This course discussed omnichannel retailing within the luxury sector, offering a comprehensive exploration of strategies tailored to meet the demands of an affluent clientele. Through a blend of theoretical frameworks and practical case studies, participants will discuss the unique challenges and opportunities inherent in luxury omnichannel environments. Topics covered include the integration of physical and digital touchpoints, personalized customer experiences, brand consistency across channels, and the leveraging of data analytics for enhanced decision-making. By examining successful omnichannel implementations and emerging trends in luxury retail, participants will develop a thorough understanding of how to navigate and excel in this dynamic landscape.
MARIANA PALMEIRO
Business Trends in Luxury
This course focuses on an analysis of the latest global consumer and trends and their effects on businesses in the luxury segment. Students will consider the definition of a trend and how trends impact business structures and practices. In particular, students will learn how companies are positioning their products and services in the perspective of the experience and transformative economy.
MATTHIEU TRAN-VAN
Digital Transformation and Data Analytics
The course aims to explore the concept of digital transformation and its impact on the luxury sector. Big data systems and the opportunities and challenges posed by such systems will be explored. Architectural solutions are investigated with a focus on how they may be used in the luxury sector for analytics and data processing. Participants will also appraise specific data systems and apply data analysis to problem solving in the luxury sector.
“I wanted to make the transition out of consumer goods into the luxury industry and for that I needed to build my skill set and gain a better understanding of it, focusing wholeheartedly on luxury and guest experience. With this Master’s I feel I have totally accomplished what I set out to do. In particular, I’ve found it of immense value being exposed to the wisdom and experience of lecturers who have been in the industry for many years as business leaders, consultants and academics. It’s been an incredibly enriching experience.” •
SIMON JOSEPH
Executive Master's student
Important dates
Spring 2025 intake
DELIVERING EXCELLENCE IN GUEST EXPERIENCES
Start: 28 April 2025 End: 18 July 2025
Residential Week on London campus
Course starts: 22 April 2025 Course ends: 26 April 2025
Travel recommendation
Arrival in London: Monday, 21 April 2025
Departure from London: Sunday, 27 April 2025
IMPLEMENTING A SUSTAINABLE LUXURY STRATEGY
Start: 04 August 2025 End: 17 October 2025
EXPLORING NEW LUXURY ECOSYSTEMS
Start: 27 October 2025 End: 16 January 2026
Residential Week on Glion-Montreux campus
Course starts: 20 October 2025 Course ends: 24 Oct ober2025
Travel recommendation
Arrival in Switzerland: Sunday, 19 October 2025
Departure from Switzerland: Saturday, 25 October 2025
BRANDING IN THE DIGITAL WORLD
Start: 26 January 2026 End: 10 April 2026
Graduation ceremony
July 2026
Fall 2025 intake
EXPLORING NEW LUXURY ECOSYSTEMS
Start: 27 October 2025 End: 16 January 2026
Residential Week on Glion-Montreux campus
Course starts: 20 October 2025 Course ends: 24 October 2025
Travel recommendation
Arrival in Switzerland: Sunday, 19 October 2025
Departure from Switzerland: Saturday, 25 October 2025
BRANDING IN THE DIGITAL WORLD
Start: 26 January 2026 End: 10 April 2026
DELIVERING EXCELLENCE IN GUEST EXPERIENCES
Start: 27 April 2026 End: 17 July 2026
Residential Week on London campus
Course starts: 20 April 2026 Course ends: 24 April 2026
Travel recommendation
Arrival in London: Sunday, 19 April 2026
Departure from London: Saturday, 25 April 2026
IMPLEMENTING A SISTAINABLE LUXURY STRATEGY
Start: 03 August 2026 End: 16 October 2026
Graduation ceremony
February 2027
Residential Weeks
Guided visit to different luxury items at the V&A Museum
Visited Crown to Couture exhibition at Kensington Palace
Visited Fortnum and Mason
Breakfast at Harrods & met with CEO
Visited Stratsone’s luxury automotive retailer
Visited Rosewood Hotel & met with managers from different departments
“We spent a week at Glion’s Montreux campus. The facilities, the location and especially the people were gorgeous. We dined at the Michelin-star restaurant on campus – a delightful experience – and I especially appreciated the time and space we were given to meet my classmates and faculty members in person.” •
MICHELLE TANG
Executive Master's student
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