Glion & luxury: perfect partners
Education for a world that demands elevated experiences
Luxury is not an extension of what we do.
It is embedded within our academic DNA.
At Glion we don’t just follow luxury; we lead it. Through our pioneering applied research we change perspectives and inspire new thinking across the industry. And at the core of our educational mission is to deliver outstanding talents with the business savvy and leadership attributes to shape the industry for generations to come.
Our graduates move into fashion, watches, jewelry, automotive, wines & spirits, real estate and beyond. That’s because the most selective employers recognize the all-round quality of a Glion education, together with the professional and interpersonal skills we instill in every student.
Step confidently inside the luxury industry
Providing internship opportunities with the most important names in luxury forms a crucial element of our career support for students.
These are just some of the brands that have invited our Bachelor’s and Master’s students to experience real-world professional life:
These showcase placements across:
- Fashion & couture – Dior, Chanel, Moncler, Gucci, Hermès, Louis Vuitton
- Watches & jewelry – Rolex, Cartier, Audemars Piguet, Richemont, Tiffany & Co., Bulgari
- Luxury cars – Ferrari, Porsche
- Wines & spirits – LVMH, Moët Hennessy
- Auction houses – Sotheby’s, Christie’s
- Luxury real estate & media – John Taylor, Harper’s Bazaar
When counseling applicants, emphasize:
- These roles go far beyond hotel operations.
- Students work in client experience, VIP hospitality, marketing, PR, retail management, brand strategy, sustainability, digital marketing and events.
- Luxury brands recruit Glion students because of the way they combine service mindset, business acumen, and experiential expertise.
This is not theoretical luxury education – it is direct industry integration.
The luxury industry & the Glion Bachelor's in Luxury Business
Market strength & future growth
- €1.5 trillion global luxury market
- Experiential luxury growing faster than goods
- Luxury hospitality & experiences ≈€200–210 billion
- Millennials & Gen Z driving ~70% of spending by 2025–2030
Where Glion has a competitive edge
Luxury increasingly relies on:
- Guest experience design
- ‘Clienteling’ & personalized service
- VIP events & brand activations
- Emotional immersion through storytelling
These are precisely Glion’s core strengths.
A powerful conversion tool to demonstrate:
Hospitality is not separate from luxury – the ‘traditional’ strengths of hospitality are now central to the luxury brand experience.
A forceful quote for counseling conversations
In the latest episode of The Insider Podcast, Frédéric Biousse (Co-founder of Experienced Capital & former LVMH executive) states:
“Hospitality is the best training opportunity to have huge positions at luxury groups.”
This statement, from a genuine industry insider, provides a compelling argument when speaking to:
- Students hesitating between business schools and Glion
- Families questioning hospitality vs. traditional management degrees
- Applicants targeting LVMH, Richemont, Kering, etc.
The message: “Luxury leaders recognize hospitality training as a strategic advantage.”
Faculty thought leadership & alumni credibility
The Insider Magazine
Leverage our academic and alumni authority in the luxury sector by sharing recent articles from our business and lifestyle magazine, The Insider:
Luxury & social hierarchies – faculty insight
Dr. Evrim De Groot explores how luxury’s role in social structures is evolving.
This article positions Glion as intellectually engaged with the future of luxury – not merely focused on operational skills.
Taking luxury 'on the road' with bespoke events
Through dedicated events and partnerships, we engage directly with our audiences to underline the message that Glion’s commitment to luxury goes well beyond hotels. This is especially important to foster student interest in our Bachelor’s in Luxury Business.
The most recent event, held in the global luxury capital of Milan, saw us partner with Bvlgari to offer guests a rare behind-the-scenes immersion into one of the world’s most iconic luxury houses.
The event’s centerpiece was an industry panel that featured Glion Managing Director Philippe Vignon alongside Clementina Biondi, Talent Acquisition & Mobility Manager, Bvlgari, Marcella Moretti, General Manager, Quintessentially Italy, and Simone Trivelli, Glion alumnus & MSc in Luxury Management & Guest Experience student.
A follow-up information session, also in Milan, has been scheduled for 26th February.
An inspiring reminder that in luxury, soft skills are not “soft” — they are essential.
Student voices
Short videos in the toolkit
Encourage prospects to explore the short student testimonial videos available in the Bachelor Toolkit:
These videos are highly effective in conversion because students explain in their own words:
- Why they chose a degree in Luxury Business
- How internships shaped their career direction
- The impact of experiential learning & discovery trips
- Their exposure to maisons and industry leaders
When possible, send these videos as a follow-up after counseling sessions.
Connect with Glion Student Ambassadors
Encourage your prospects to connect directly with our luxury programs Student Ambassadors and gain authentic insights into campus life.
Meet the Student Ambassadors studying luxury:
Industry immersion is embedded into our programs
Students are immersed in luxury, not just on campus and internships, but also through an exceptional program of field trips and site visits. These experiences teach students how the luxury business operates and how luxury brands are built and sustained, equipping them with further knowledge needed to lead and strategically direct a luxury business. We aim to inspire excellence every step of the way.
Highlights you can share from our social channels
EY1: Luxury Discovery Trip to Milan
From real estate excellence at Lionard to iconic craftsmanship at Poltrona Frau, innovation with BCG + Innovamey, timeless precision at Rolex, and hospitality at Hotel Galleria Vik — our EY1 LB students experienced the industry at its finest.
EY1: Luxury Discovery Trip to Paris
From iconic maisons to immersive, behind-the-scenes experiences, this inspiring introduction marks the beginning of their path into the world of luxury.
Luxury immersion at Hermès in Zurich
BSc LB students had the opportunity to visit the iconic Hermès store in Zurich, where the Flagship Store Manager shared invaluable insights into the brand’s rich history, craftsmanship, and core values.
BSc2 LB students visit to Watches & Wonder in Geneva
From exclusive brand presentations with Piaget, Arnold & Son, and Hublot, to exploring the latest in craftsmanship, innovation, and design, students experienced luxury storytelling at its finest, directly from the 'maisons' that shape the industry.
Alina shares her Luxury Business journey
Discover how hands-on learning, international exposure, and a passion for hospitality are shaping Alina's path in the luxury industry.
Bachelor's alumna at Cartier
From passion to profession, experience the Glion journey through the eyes of Julie Charbonnier, now working at Cartier after starting her journey at Glion.
MSc LMGE: Business Field Trip to Milan
From luxury brand visits to industry insights, students explored the heart of Milan’s fashion and design scene. A week filled with learning, inspiration, and unforgettable moments in one of the world’s luxury capitals.
Key messaging to reinforce in counseling
When positioning the Bachelor’s in Luxury Business, anchor your conversation around:
01
Luxury is shifting from product to experience
02
Experiential excellence is Glion’s heritage
03
Our graduates move into fashion, watches, jewelry, automotive, wine & spirits, real estate and beyond
04
Luxury brands value hospitality-trained talent for client-facing, strategic and leadership roles
Glion is not entering luxury.
Glion is shaping its experiential future.
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