Bachelor of Science in Luxury Business
Immerse yourself in luxury
Duration:
Experiential Year
- Immersion semester
- Six-month internship
+ Three-year Bachelor of Science program
- 4 academic semesters
- Six-month internship
- On-the-job experience semester
Intakes: Spring & Fall
Credits: ECTS* 180 / US 120
Location: Switzerland
*European Credit Transfer and Accumulation System
Our Bachelor’s degree is the perfect preparation for a high-level leadership career in the international luxury industry. The curriculum features business-focused academic learning combined with exposure to operational environments, plus two professional internships, an on-the-job experience and the choice between a Bachelor's Thesis or an Applied Business Project to complete your final year.
Experiential Year
Semester 1
Luxury Fundamentals
Glion
Semester 2
Professional Immersion
Internship
Luxury Immersion
Your first semester delivers a multi-sensory immersion into the world of luxury, as you discover the industry’s founding principles and iconic brands in the company of seasoned professionals and lecturers. It’s perfect preparation for your first internship.
Bachelor of Science (BSc) in Luxury Business
Semester 1
Luxury Management I
Bulle
Semester 2
Luxury Management II
Bulle
BSc Year 1: Luxury Management
You will spend this year building your management skills while also exploring key business activities including marketing, finance, sales, and talent development.
Semester 3
Management Practice
Internship
Semester 4
Strategic Luxury Leadership
Bulle
BSc Year 2: Strategic Leadership
Develop your managerial behaviors throughout your second internship, before returning to campus to undertake a suite of courses focused on strategic luxury leadership.
Semester 5
Contemporary Luxury & Bachelor's Thesis or Applied Business Project I
Bulle
Semester 6
On-The-Job Experience & Bachelor's Thesis or Applied Business Project II
BSc Year 3: The Future of Luxury
The final year of your transformative learning journey sees you complete your classroom study then apply everything you've learned to an Applied Business Project or Bachelor's Thesis.
Transformative education
All of luxury in one degree
The luxury industry is multi-faceted and each of its core components is represented within your program curriculum. From first-hand experience of a fine dining restaurant to studying courses devoted to luxury distribution channels and luxury marketing, you will acquire the knowledge and skills you need to forge a successful career in the luxury segment of your choosing.
Unrivalled professional experience
Your program incorporates two six-month professional internships and an on-the-job experience. For the first, we recommend an adventure into the world of luxury hospitality, where the customer experience delivered is now the model for the wider luxury industry. The second internship will allow you to reflect on managerial competencies in the workplace, while your on-the-job experience will be the start of your future career.
Blending hard & soft skills
This program delivers the combination of hard and soft skills required to lead in the modern workplace. Business elements cover areas such as corporate finance, digital marketing, data analysis and strategic brand management, while soft skills we’ll help you develop include communication, talent management and change management.
Apply your business knowledge
During your Bachelor's Thesis or Applied Business Project, you will have the opportunity to review real-life business challenges and/or trends. If you choose the Applied Business Project, you will collaborate with a ‘client’ company from the luxury industry, under the guidance of a faculty supervisor.
Program details
Experiential Year
Hospitality Experiential Year
SEMESTER 1
Luxury Fundamentals
Introduction to the World of Luxury
- Introduction to the Luxury Business
- New Frontiers in Luxury Tourism
- Luxury Codes and Attitude
- Luxury Discovery Trip: French Savoir-Faire and Excellence
Luxury Guest Experience
- Luxury Universe and Industry Insights
- Wellness and Wellbeing
- Guest Relations
- Project Creation and Implementation
- Luxury Discovery Trip: - Luxury Hospitality and Resorts
Luxury Products and Services
- Consumer Insights and Behavior
- Service Excellence and Luxury Fine Food
- The Business of Luxury Wine and Spirits
- Luxury Discovery Trips: - Swiss Luxury Manufacturers and Services - The Essence of Italian Elegance
Business Fundamentals
- Principles of Marketing
- Introduction to IT Business Tools
- Accounting Essentials
- Effective Communication or English Advanced
SEMESTER 2
Professional Immersion
- Internship
BSc in Luxury Business
Year 1: Luxury Management
SEMESTER 1
Luxury Management I
- Psychology of Luxury and the Luxury Client
- Introduction to Management
- Financial Statement Analysis
- Luxury Marketing Essentials
- Human Behaviour in the Workplace
- Trends in Luxury Business
SEMESTER 2
Luxury Management II
- Sales and Distribution Channels
- Data Analysis for Decision Makers
- Bidding & Negotiation
- Integrated Digital Marketing
- Legal Environment of Luxury Industries
- Business and Academic Research Methods
- Applied Project in Luxury
- General Education Elective
BSc in Luxury Business
Year 2: Strategic Leadership
SEMESTER 3
Management Practice - Internship
- Reflection on Social Impact and Human Behavior
- Business Report
SEMESTER 4
Strategic Luxury Leadership
- Market Research and Analysis
- Corporate Social Responsibility
- Corporate Finance
- Supply Chain Management
- Leadership Skills for Change Management
- Business Development
- Social Media and Public Relations
- Academic Research Methods
BSc in Luxury Business
Year 3: The Future of Luxury
SEMESTER 5
Contemporary Luxury
- Architecture, Design and Scenography
- Strategic Management
- Design Thinking
- Sustainable Design
- New Technologies in Luxury Businesses
- Entrepreneurial Challenge
- Business Field Trip
- Bachelor's Thesis or Applied Business Project Part I
SEMESTER 6
On-The-Job Experience & Research Project
- On-The-Job Experience
- Bachelor's Thesis or Applied Business Project Part II
The Art of Luxury Experiences
Get closer to the industry through Luxury Discovery trips & experiences
One of our promises for this Bachelor’s degree is that it brings you closer to the international luxury industry than any other program. And nothing underlines this point more strongly than the tailor-made package of Luxury Discovery trips and experiences you’ll enjoy throughout your first semester of the experiential year.
On campus, you’ll receive the wisdom of expert guest lecturers drawn directly from the industry, while also participating in workshops that bring luxury to life.
Away from campus, you’ll visit some of the finest exponents of luxury across three countries, through a series of multi-sensory field trips that bring alive the exquisite materials and exemplary craftsmanship that are hallmarks of luxury products.
Secrets of Swiss luxury hospitality
Starting from our own Michelin-starred restaurant, Maison Décotterd, you’ll embark on a tour of gastronomic discovery in Switzerland, visiting some of the country’s most renowned producers and learning about the components of a fine dining experience, from art de table to flawless guest service.
Luxury in time
Switzerland is synonymous for producing watches of elegance and sophistication. You will be immersed in the world of luxury watch manufacture, where you will witness magic being made. Deep-dive into the key ingredients of a luxury product by discovering the art of excellence and craftsmanship.
Italian elegance
For many, Italy is the spiritual home of luxury. Today, the country houses some of the most important brands across the luxury product spectrum, including fashion and automobiles. Famous names will be on your agenda for this immersive Luxury Discovery trip.
France: the land of luxury savoir-faire
Your Luxury Discovery trip to France has a special emphasis on the craftsmanship – much of it passed down through generations – that goes into handmade luxury items. There will also be time to discover the fine wines and spirits for which the country is equally renowned.
“This is a degree that lets you immerse yourself in luxury, not just on campus, but also through an amazing program of field trips, site visits and professional internships in the luxury industry.
You’ll learn from world-class faculty that includes our own professors and a selection of the industry’s finest minds, who join us on campus to deliver guest lectures and masterclasses.
If you want your Bachelor studies to pave the way to a career in luxury, there really is no other program of this caliber available.” •
DR. JOSEPH KARAM
Associate Dean, Bachelor's in Luxury Business
Program entry requirements
for the Bachelor's in Luxury Business
MINIMUM AGE
17.5 years old.
EDUCATION
For students entering the Experiential Year prior to the Bachelor’s program
Holding a secondary education diploma that meets Swiss/European university entry requirements (Maturité, IB diploma, Abitur, French Bac, A-levels, high school diploma or equivalent).
For students entering the Bachelor’s program directly*
Holding a vocational baccalaureate linked to initial Vocational and Educational Training (VET) in a profession related to the field of study; or a professional or specialized baccalaureate in a specialization related to the field of study; or a secondary education diploma and a work certificate(s) demonstrating a minimum of one year work experience in the relevant field.
ADMISSIONS ASSESSMENT
Personalized assessment to ascertain motivation and review application documentation.This could include a scenario-based exercise to be completed beforehand.
MINIMUM ENGLISH LANGUAGE ENTRY REQUIREMENTS
If English is not your first language, or if you have not spent the last two years** studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS)***: 5.5 overall (min. 5.0 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): Internet-based 70 or paper-based 525
- First Cambridge Exam: Grade C
Note: All English certificates must have been issued in the 12 months prior to admission. Glion offers an Intensive Hospitality English Language Program (IHELP). If your English level does not meet the levels indicated above, then please contact us for more information.
*Students not required to complete the Experiential Year prior to entering the Bachelor's in Luxury Business.
**English certificates may also be required by our authorities for permit purposes.
***Only tests taken/issued in an official IELTS testing center are accepted.
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