Executive Master's in Luxury Management and Guest Experience
Executive Master's in Luxury Management and Guest Experience
Study flexibly alongside your current role
Duration: 12 months* of distance learning 4 leadership-focused modules of 12 weeks' duration each Average of 14-18 hours of study per week
Intakes: Spring and Fall
Location: Online
Residential Weeks: 2 Residential Weeks 1 week in Switzerland
1 week in UK
Credits: ECTS** 60 / US 30
Designed for individuals with at least five years’ accumulated managerial experience, this executive education program offers flexible study which can be balanced alongside a full-time professional role. Topics include strategic management, sustainability, digital marketing and luxury business trends. These are augmented by Masterclasses dedicated to areas such as branding, omnichannel sales, behavioral sciences, and strategic sustainable investments and investors.
Spring intake study pathway
All courses delivered online
Delivering Excellence in Guest Experiences
12 weeks online
Including residential week in London
Implementing a Sustainable Luxury Strategy
12 weeks online
Exploring New Luxury Ecosystems
12 weeks online
Including residential week in Glion-Montreux
Branding in the Digital World
12 weeks online
+ Business Research Project
Business Research Project*
Optional extra time if required
Executive Master's
1-Year Program
Fall intake study pathway
All courses delivered online
Exploring New Luxury Ecosystems
12 weeks online
Including residential week in Glion-Montreux
Branding in the Digital World
12 weeks online
+ Business Research Project
Delivering Excellence in Guest Experiences
12 weeks online
Including residential week in London
Implementing a Sustainable Luxury Strategy
12 weeks online
Business Research Project*
Optional extra time if required
Executive Master's
1-Year Program
*Capstone or Applied Business Project can be completed up to 15 months from the start of your program.
**European Credit Transfer and Accumulation System
Program highlights
Part-time program featuring 12 months of distance learning
An average of 14-18 hours' study per week
Two on-campus residential weeks, one in Switzerland and on in the UK
Connect and network with an executive-level peer group while you study
Leadership-focused modules
The academic content is carefully designed to meet the evolving demands placed on an industry leader; with a focus on business-critical areas such as digital transformation, sustainability and understanding customer behavior.
Learn alongside your current role
The flexible study plan lets you learn at a pace that’s comfortable, and which you can balance with the demands of your professional role. A typical week involves:
- 5 hours project assignment and case studies
- 8 hours self-study and group work
- 2 hours Live Connect sessions
- 1 hour live interaction with faculty (recorded)
Live Connect sessions
In each online module there are five to six Live Connect sessions of two hours’ duration, which are duplicated to cover different time zones. These sessions are virtual classes with faculty, enabling you to ask questions, interact with classmates and deliver presentations
Program modules
Exploring New Luxury Ecosystems
COURSES
Business Trends in Luxury video→
High Gastronomy and Fine Dining
Building the New Sustainable Luxury
Intercultural Leadership, Inclusion and Diversity video→
Luxury Markets, Enterprises and Culture
ADDITIONAL HIGHLIGHTS
Residential Week on Glion campus
Masterclass in 'Ultra Luxury Experiences'
Branding in the Digital World
COURSES
Building Brand Equity video→
Omnichannel Sales Strategy in Luxury Industries video→
Digital Transformation and Data Analytics video→
Digital Marketing and Communication in the Luxury Industry
Blockchain and Luxury Digital Products and Experiences video→
ADDITIONAL HIGHLIGHTS
Masterclass in 'Branding (iconic)'
Masterclass in 'Omnichannel Sales'
Delivering Excellence in Guest Experiences
COURSES
Service Culture and Operational Excellence video→
Impactful Design and Architecture video→
Retail and Physical Distribution Channels video→
Experiential Economics video→
Behavioral Foundations of Guest Experience video→
ADDITIONAL HIGHLIGHTS
Residential Week on London campus
Workshop 'Design Thinking'
Masterclass in 'Behavioral Sciences'
Business Research Project
OVERVIEW
Based on a real-world commercial challenge
Develop, analyze and synthesize a business problem
Present recommendations to management
Meet your expert faculty
Dr. Estelle Dinh
Luxury Markets, Enterprises and Culture / Service Culture and Operational Excellence
“I wanted to make the transition out of consumer goods into the luxury industry and for that I needed to build my skill set and gain a better understanding of it, focusing wholeheartedly on luxury and guest experience. With this Master’s I feel I have totally accomplished what I set out to do. In particular, I’ve found it of immense value being exposed to the wisdom and experience of lecturers who have been in the industry for many years as business leaders, consultants and academics. It’s been an incredibly enriching experience.” •
SIMON JOSEPH
Executive Master's student
Important dates
Spring 2025 intake
DELIVERING EXCELLENCE IN GUEST EXPERIENCES
Start: 28 April 2025 End: 18 July 2025
Residential Week on London campus
Course starts: 22 April 2025 Course ends: 26 April 2025
Travel recommendation
Arrival in London: Monday, 21 April 2025
Departure from London: Sunday, 27 April 2025
IMPLEMENTING A SUSTAINABLE LUXURY STRATEGY
Start: 04 August 2025 End: 17 October 2025
EXPLORING NEW LUXURY ECOSYSTEMS
Start: 27 October 2025 End: 16 January 2026
Residential Week on Glion-Montreux campus
Course starts: 20 October 2025 Course ends: 24 Oct ober2025
Travel recommendation
Arrival in Switzerland: Sunday, 19 October 2025
Departure from Switzerland: Saturday, 25 October 2025
BRANDING IN THE DIGITAL WORLD
Start: 26 January 2026 End: 10 April 2026
Graduation ceremony
July 2026
Fall 2025 intake
EXPLORING NEW LUXURY ECOSYSTEMS
Start: 27 October 2025 End: 16 January 2026
Residential Week on Glion-Montreux campus
Course starts: 20 October 2025 Course ends: 24 October 2025
Travel recommendation
Arrival in Switzerland: Sunday, 19 October 2025
Departure from Switzerland: Saturday, 25 October 2025
BRANDING IN THE DIGITAL WORLD
Start: 26 January 2026 End: 10 April 2026
DELIVERING EXCELLENCE IN GUEST EXPERIENCES
Start: 27 April 2026 End: 17 July 2026
Residential Week on London campus
Course starts: 20 April 2026 Course ends: 24 April 2026
Travel recommendation
Arrival in London: Sunday, 19 April 2026
Departure from London: Saturday, 25 April 2026
IMPLEMENTING A SISTAINABLE LUXURY STRATEGY
Start: 03 August 2026 End: 16 October 2026
Graduation ceremony
February 2027
Program entry requirements
for the Executive Master's in Luxury Management & Guest Experience
Minimum age
27 years old at the start of the program.
Education
University degree in any discipline. A specialized diploma in luxury or hospitality will also be considered.
Minimum English language entry requirements
You must be proficient in English. If English is not your first language, or if you have not spent the last two years working in a company where English is the primary language, we can provide you with a bespoke English test; or alternatively you can send us a copy of one of the following:
- International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
Your English level will also be assessed during the interview process.
Note: All English certificates must have been issued in the 12 months prior to admission.
*If a degree/transcript is not in English, French, German or Italian, an official certified/translated copy in English will be required.
**Only tests taken/issued in an official IELTS testing center are accepted.
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