Master of Science in Hospitality, Entrepreneurship and Innovation
Master of Science in Hospitality, Entrepreneurship and Innovation
Enhance your entrepreneurial expertise
Duration: 1.5 years, 2 academic semesters, plus Business Research Project or a 6-month internship
Intakes: Spring and Fall
Location: Glion and Bulle campuses, Switzerland
Credits: ECTS* 90 / US 45
*European Credit Transfer and Accumulation System
This Master’s degree is designed specifically for aspiring or current entrepreneurs, as well as professionals who own a family business. Perfect also for career switchers, the program covers the most cutting edge and relevant business models and technology. It will enhance your entrepreneurial knowledge and strategy, while also helping you to think more innovatively.
Hospitality Immersion Program
4 weeks (optional)
Glion
Semester 1
Glion or Bulle*
Semester 2
Glion or Bulle*
Semester 3
Internship or Business Research Project
*To enable you to experience student life at both our Swiss campuses, you will spend the Fall semester on Bulle campus and the Spring semester on Glion campus.
Program highlights
Learn how to lead in hospitality and enhance your business skills
Understand technology's potential in the industry
Real-world experience during your internship or Business Research Project
Develop your own business ideas during the program and network and learn from industry leaders
Plug into the Swiss start-up ecosystem
Presented with a real-life business challenge, you’ll be charged with devising, prototyping and testing novel solutions before live pitching to members of the Swiss startup ecosystem. Learn how to engage this audience with great storytelling to mobilize support and attract investors.
Develop your business ideas
Throughout the program, you develop the tools and insights that will enable you to create new products and services characterized by innovative business models. Semester 1 courses include design thinking, lean start-ups, governance and strategy. In semester 2, you will focus on areas such as sales & marketing, revenue management and funding.
Program details
Semester 1
HOSPITALITY IMMERSION PROGRAM
Optional 4-week program
HOSPITALITY OPERATIONS, DISRUPTIONS & TALENT MANAGEMENT
Critical Research Methodologies in Business I
Strategy and Governance
Trends, Disruptive Models and Entrepreneurial Mindset
Hospitality Operations
F&B Management and Value Delivery
Leadership, Team Building and Intercultural Management
INNOVATION & ENTREPRENEURSHIP: FROM IDEA TO BUSINESS MODEL
Creativity and Design Thinking
Business Model Identification: Lean Startup and Traction Methods
Partnerships and Ecosystem
Management Strategy and Governance
Protecting Your Brand and Your Business
Business Field Trip
Semester 2
SCALING YOUR BUSINESS: DIGITALIZATION & GO-TO-MARKET STRATEGY
Critical Research Methodologies in Business II
Marketing, Branding and Insights Foundations
Sales and Contract Negotiation
Talent Management
Revenue Management and Digital Distribution Strategy
Digital Technologies in the Hospitality Industry
Digital Marketing and Growth Hacking
FINANCIAL LIFECYCLE & FUNDING
Fundraising and Financial Strategies
Mergers and Acquisitions
Family and Small Businesses
Sustainability and Entrepreneurship
Project Life Cycle for New Business Launches
Innovation Week Experiential and immersive learning
Semester 3
APPLYING LEARNING AND INSIGHTS
Internship or Business Research Project
6-month internship or Business Research Project
Meet some of your expert faculty
Business Field Trip
Every full-time Master’s program incorporates an immersive field trip, offering unique access to key industry players representative of your study topic. These bespoke, multi-day experiences have packed itineraries featuring company visits, presentations by senior executives, lunches and dinners at which you can experience the best of local gastronomy while getting to know fellow students in more relaxed circumstances.
Recent field trip to Marrakech
Focus
Innovation, technology and entrepreneurship in a start-up ecosystem.
Plan an event
Half-day event – decide the theme, format and audience.
Network
Make connections to grow your professional network.
Meet innovative companies
Put theory into practice.
Stayed at a luxury 5-star palace and at White Camel, a luxury desert camp
Visited renowned hotels such as Royal Mansour and Hotel El Fenn
Welcomed at the Amal Training Center, a social entrepreneurial venture
Camel excursion in the desert
Visited Sorbonne University Cité de l'Innovation
Experienced farm to fork in action at Farasha Farmhouse
Program entry requirements
for the Master's in Hospitality, Entrepreneurship and Innovation
Minimum age
21 years old at the start of the program.
Education
Bachelor-level undergraduate degree* in a relevant field (business or hospitality preferred).
Minimum English language entry requirements
If English is not your first language, or if you have not spent the last two years* studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
Note: All English certificates must have been issued in the 12 months prior to admission. Glion offers an Intensive Hospitality English Language Program (IHELP). If your English level does not meet the levels indicated above, then please contact us for more information.
*If a degree/transcript is not in English, French, German or Italian, an official certified/translated copy in English will be required.
**Only tests taken/issued in an official IELTS testing center are accepted.
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