Master of Science in Luxury Management and Guest Experience
Dive into the world of luxury fashion design, hospitality & retail
Duration: 1.5 years, 2 academic semesters + 6-month internship with Applied Research Report or Business Research Project
Intakes: Spring and Fall
Location: Glion and Bulle campuses, Switzerland
Credits: ECTS* 90 / US 45
*European Credit Transfer and Accumulation System
This one-of-a-kind Master’s program will position you perfectly for a career in the luxury sector. Ideal for young talents, career switchers and companies investing in their employees, the intensive courses, immersive learning and real-world internships will take your career and skillset to the next level.
Hospitality Immersion Program
4 weeks (optional)
Glion
Semester 1
Glion or Bulle*
+ Business Field Trip
Semester 2
Glion or Bulle*
+ Luxury Event
Semester 3
6-month internship with Applied Research Report or Business Research Project
*To enable you to experience student life at both our Swiss campuses, you will spend the Fall semester on Bulle campus and the Spring semester on Glion campus.
Program highlights
Discover the essence of service excellence
Exclusive visit to fashion brands and chance to go behind the scenes at luxury companies
Real-world experience during your internship or Business Research Project
Network with successful industry leaders and elite visiting faculty from renowned universities and companies
Grow your network
Central to your program are company visits and recruitment opportunities, representing an important step in the construction of a stand-out CV as you forge your leadership career path. You will experience first hand the connection between luxury, heritage, creativity and innovation as they combine to generate economic value.
Luxury event
With your classmates, you will be challenged to devise and deliver an event focused on the luxury industry. It is an opportunity for you to test your strategic and management planning skills, while getting closer to the industry and building your professional network.
Program details
Semester 1
HOSPITALITY IMMERSION PROGRAM
- Optional 4-week program
LUXURY BUSINESS ENVIRONMENTS
- Critical Research Methodology in Business I
- Economics and Sociology of Luxury
- Business Trends in Luxury Hotels, Resorts and Events
- High Gastronomy and Fine Dining
- Business Trends and Ultra-Luxury Travel Experiences
- Luxury Fashion Design
- Service Culture and Operational Excellence
- Experiential Economics
MARKETING AND BRAND MANAGEMENT
- Building Brand Equity in Luxury
- Design Thinking
- Digital Transformation Data and AI Strategy
- Marketing in the Luxury Industry
- Intercultural Leadership
- Effective Communication
+ Business Field Trip
Semester 2
LUXURY EXPERIENCE AND INNOVATION
- Sustainable Luxury and Design
- Critical Research Methodology in Business II
- Impactful Design for Luxury Spaces
- Retail Management
- Behavioral Aspects of Customer Engagement
STRATEGIES AND BUSINESS MODELS
- Strategic Management of Luxury Brands
- Corporate Finance and Value Creation
- Business Models in Luxury
- Legal Environment of the Luxury Industries
- Talent Management
+ Luxury Event Organized by students
Meet some of your expert faculty
Dr. Eleonora Cattaneo
Program Director
Experienced program director and a published author, Eleonora has extensive industry experience as a consultant and senior advisor for global brands and leading luxury hospitality groups.
Business Field Trip
Every full-time Master’s program incorporates an immersive field trip that offers unique access to key industry players representative of your study topic.
These bespoke, multi-day experiences have packed itineraries featuring company visits, presentations by senior executives, plus lunches and dinners at which you can experience the best of local gastronomy while getting to know fellow students in more relaxed circumstances.
Below, discover our recent field trip to Monaco.
Recent field trip to Monaco
Learn
Combine theoretical and experiential learning.
Network
Make connections to grow your network.
Connect
Luxury, heritage, creativity and innovation to generate economic value
Met with managers & Alumni from Société des Bains de Mer
Visited Hotel de Paris & wine cellar
Visited & met with Alumnus & GM of Fairmont Hotel Monte Carlo
Visited Fragonard & tried perfume making
Visited Yacht Club de Monaco
Visited Prince of Monaco’s car collection
Program example, subject to change
Program entry requirements
for the Master's in Luxury Management and Guest Experience
Minimum age
21 years old at the start of the program.
Education
Bachelor-level undergraduate degree* in a relevant field (business or hospitality preferred).
Minimum English language entry requirements
If English is not your first language, or if you have not spent the last two years* studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
Note: All English certificates must have been issued in the 12 months prior to admission. Glion offers an Intensive Hospitality English Language Program (IHELP). If your English level does not meet the levels indicated above, then please contact us for more information.
*If a degree/transcript is not in English, French, German or Italian, an official certified/translated copy in English will be required.
**Only tests taken/issued in an official IELTS testing center are accepted.
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