Master of Science in International Hospitality Business
with specialization in Entrepreneurship & Innovation
Transform your idea into a viable business
Duration: 1.5 years, 2 academic semesters + 6-month internship with Applied Research Report or Business Research Project
Intakes: Spring and Fall
Location: Glion and Bulle campuses, Switzerland
Credits: ECTS* 90 / US 45
*European Credit Transfer and Accumulation System
The Master’s in International Hospitality Business with specialization in Entrepreneurship & Innovation enables you to develop the strategic, financial and leadership capabilities which are essential to identify opportunities, create new ventures and grow hospitality and experience-led businesses.
Your first academic semester builds a comprehensive foundation of hospitality business knowledge at both a strategic and operational level. You will join expert-led classes exploring topics such as finance, strategy, marketing, data analytics, AI and sustainability.
In your second semester the focus is on developing your entrepreneurial mindset, with classes dedicated to opportunity recognition, business modeling, finance, growth, leadership and talent management.
The specialization offers a complete entrepreneurial journey – from identifying a gap in the market and developing a viable business model through to financing, scaling and leading a venture. You will additionally explore the issues and opportunities facing family and small businesses, as well as learning about key legal and contractual considerations.

Semester 1
Glion or Bulle

Semester 2
Glion or Bulle

Semester 3
6-month internship with Applied Research Report or Business Research Project
Program highlights
Learn to think like an entrepreneur
Develop the skills to identify opportunities and transform ideas into credible business concepts.
Build a compelling business case
Develop expertise in business modeling, entrepreneurial finance and venture creation.
Prepare to grow
Develop the leadership skills to design new experiences and drive organizational change.
Understand the realities of entrepreneurship
Meet and engage with genuine entrepreneurs and business owners, while also working on real-world business projects.
Program details
Semester 1
Core Semester
Glion or Bulle campus, Switzerland

Business Strategy & Foundations
- Managerial Accounting & Financial Analysis
- Strategic Marketing & Brand Value
- Revenue & Demand Generation
- Strategic Management

Operations, Experience & Performance
- Operations & Service Excellence
- Leadership & Organizational Behavior

Transformation, Innovation & Responsibility
- Digital, Data & AI for Decision-Makers
- Sustainability, Governance & Responsible Decisions
- Evidence-Based Management & Research Methods

Industry Exposure & Networking
- Industry Weeks with access to executives, entrepreneurs and experts across hospitality, luxury, family business and real estate
- + Business field trip
Semester 2
Entrepreneurship & Innovation specialization
Glion or Bulle campus, Switzerland

- Entrepreneurial Strategy & Opportunity Recognition
- Venture Creation & Business Modeling
- Entrepreneurial Finance
- Growth & International Expansion
- Entrepreneurial Leadership
- Talent Management
- Family & Small Businesses
- Legal & Contract Protection

+ Choice of one elective*
- Brand Identity, Creativity & Storytelling
- Strategic Leadership Across Generations
- Experience Audit: From Mystery Shopping to Employer Brand Technology & AI in Hospitality
*Please note that the elective courses shown are representative examples and may be subject to alteration for each intake

Industry Exposure & Networking
- Industry Business Project
Semester 3
Real-world application

Choose between:
- 6-month professional internship with Applied Research Report
- or Business Research Project
Meet some of your expert faculty
Business Field Trip
Explore the industry & make career connections
Every full-time Master’s program incorporates an immersive field trip that offers unique access to key industry players representative of your study topic.
These bespoke, multi-day experiences have packed itineraries featuring company visits, presentations by senior executives, plus lunches and dinners at which you can experience the best of local gastronomy while getting to know fellow students in more relaxed circumstances.

Learn
Integrate theoretical and experiential education.

Network
Meet industry leaders grow your professional network.

Connect
Discover new trends in the industry and enrich your knowledge.
Recent field trips have included:

Barcelona, Spain
Students stepped into the heart of the industry, exploring leading hotels, exchanging with professionals, and uncovering the legacy of Familia Torres vineyards.
An immersive field trip designed to connect academic insights with real-world perspective, all while sharing meaningful moments along the way.

Paris, France
An immersion in the world of luxury during an exceptional field trip in Paris. From discovering the elegance of Plaza Athenee, exploring the craftsmanship behind Hublot and Dior, to visiting Remy Cointreau and the Telmont Champagne vineyards, the trip offered exclusive insights into luxury, heritage, and exceptional guest experiences — all culminating in a memorable dinner overlooking the Eiffel Tower.

Copenhagen, Denmark
Students recently travelled to Copenhagen for an immersive field trip exploring the future of sustainability, tourism, and hospitality.
From inspiring hotel visits and industry insights to innovation bootcamps and hands-on learning experiences, the trip offered a unique opportunity to discover how one of the world’s leading sustainable cities is shaping the future of the industry. A week filled with learning, collaboration, new perspectives, and unforgettable moments

Visited and stayed at the Nobu Hotel Barcelona

Met the Director of Sales, Sofia Barcelona: Service Excellence in MICE & Sales

Vineyard visit and Cava taste at Llopart Cava

Met the management team of Edition Barcelona

Hotel tour of Sofia Barcelona

Presentation by General Manager & HR Director, Nobu Hotel Barcelona
The field trips listed are provided as examples and are subject to change. Business field trip destinations and content may vary from one semester to another, depending on academic planning and industry opportunities.
Program entry requirements
for the Master's in International Hospitality Business with specialization in Entrepreneurship & Innovation
Minimum age
21 years old at the start of the program.
Education
Bachelor-level undergraduate degree* in a relevant field (business or hospitality preferred).
Minimum English language entry requirements
If English is not your first language, or if you have not spent the last two years* studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): min. overall score of 4.5 and min. 4.0 in every subcomponent (listening, reading, writing, speaking). The TOEFL testing code for Glion is 7327.
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
For London campus admissions, same as above, except Non-UK and Irish passport holders will need to undertake IELTS UKVI: 6.0 overall and min. 5.5 in any subcomponent.
Note: All English certificates must have been issued in the 12 months prior to admission. Glion offers a Pathway to English Proficiency program. If your English level does not meet the levels indicated above, then please contact us for more information.
*If a degree/transcript is not in English (for UK) or English, French, German or Italian (for Switzerland), an official certified/translated copy in English will be required.
**Only tests taken/issued in an official IELTS testing center are accepted.
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