Master of Science in International Hospitality Business
with specialization in Wellness & Longevity
Your pathway to a high-growth business sector
Duration: 1.5 years, 2 academic semesters + 6-month internship with Applied Research Report or Business Research Project
Intakes: Spring and Fall
Location: Glion and Bulle campuses, Switzerland
Credits: ECTS* 90 / US 45
*European Credit Transfer and Accumulation System
The Master’s in International Hospitality Business with specialization in Wellness & Longevity delivers the business, leadership and operational expertise required to create and manage the next generation of commercial offerings in wellness, wellbeing and longevity. With its uniquely specialized curriculum the program offers a pathway to one of the key growth areas within the global experience economy.
Your first academic semester builds a comprehensive foundation of hospitality business knowledge at both a strategic and operational level. Join fellow students in expert-led classes exploring topics such as finance, strategy, marketing, data analytics, AI and sustainability.
Your second semester specialization builds on that knowledge by examining wellness and longevity through the lens of hospitality. Under the expert guidance of industry specialized faculty you’ll study wellness and longevity business models, hospitality operations and service excellence, preventive health and guest behavior, experience design and destination strategy.
You will graduate with a comprehensive understanding of how evolving guest expectations can be translated into compelling concepts that leverage commercially viable business models.
Semester 1
Glion or Bulle
Semester 2
Glion or Bulle
Semester 3
6-month internship with Applied Research Report or Business Research Project
Program highlights
Take a deep dive into the wellness and longevity economy
Explore the business models shaping emerging wellness and longevity concepts.
Design meaningful wellbeing concepts
Connect preventive health, lifestyle and guest behavior with experience design to create compelling service propositions.
Enhance your operational expertise
Understand the distinctive approaches to wellness hospitality and how they meet specialized guest needs.
See the complete picture
Explore the full spectrum of hospitality real estate – including resorts and destinations – able to host wellness and longevity concepts.
Program details
Semester 1
Core Semester
Glion or Bulle campus, Switzerland
Business Strategy & Foundations
- Managerial Accounting & Financial Analysis
- Strategic Marketing & Brand Value
- Revenue & Demand Generation
- Strategic Management
Operations, Experience & Performance
- Operations & Service Excellence
- Leadership & Organizational Behavior
Transformation, Innovation & Responsibility
- Digital, Data & AI for Decision-Makers
- Sustainability, Governance & Responsible Decisions
- Evidence-Based Management & Research Methods
Industry Exposure & Networking
- Industry Weeks with access to executives, entrepreneurs and experts across hospitality, luxury, family business and real estate
- + Business field trip
Semester 2
Wellness & Longevity specialization
Glion or Bulle campus, Switzerland
- Wellbeing & Longevity Business Models
- Wellness Hospitality Operations & Service Excellence
- Preventive Health, Lifestyle & Guest Behavior
- Experience Design for Wellbeing Journeys
- Real Estate, Resorts & Destination Strategy
- Workforce Wellbeing & Care Culture
+ Choice of one elective*
- Brand Identity, Creativity & Storytelling
- Strategic Leadership Across Generations
- Experience Audit: From Mystery Shopping to Employer Brand Technology & AI in Hospitality
*Please note that the elective courses shown are representative examples and may be subject to alteration for each intake
Industry Exposure & Networking
- Industry Business Project
Semester 3
Real-world application
Choose between:
- 6-month professional internship with Applied Research Report
- or Business Research Project
Meet some of your expert faculty
Business Field Trip
Explore the industry & make career connections
Every full-time Master’s program incorporates an immersive field trip that offers unique access to key industry players representative of your study topic.
These bespoke, multi-day experiences have packed itineraries featuring company visits, presentations by senior executives, plus lunches and dinners at which you can experience the best of local gastronomy while getting to know fellow students in more relaxed circumstances.
Learn
Integrate theoretical and experiential education.
Network
Meet industry leaders grow your professional network.
Connect
Discover new trends in the industry and enrich your knowledge.
Recent field trips have included:
Barcelona, Spain
Students stepped into the heart of the industry, exploring leading hotels, exchanging with professionals, and uncovering the legacy of Familia Torres vineyards.
An immersive field trip designed to connect academic insights with real-world perspective, all while sharing meaningful moments along the way.
Paris, France
An immersion in the world of luxury during an exceptional field trip in Paris. From discovering the elegance of Plaza Athenee, exploring the craftsmanship behind Hublot and Dior, to visiting Remy Cointreau and the Telmont Champagne vineyards, the trip offered exclusive insights into luxury, heritage, and exceptional guest experiences — all culminating in a memorable dinner overlooking the Eiffel Tower.
Copenhagen, Denmark
Students recently travelled to Copenhagen for an immersive field trip exploring the future of sustainability, tourism, and hospitality.
From inspiring hotel visits and industry insights to innovation bootcamps and hands-on learning experiences, the trip offered a unique opportunity to discover how one of the world’s leading sustainable cities is shaping the future of the industry. A week filled with learning, collaboration, new perspectives, and unforgettable moments
Visited and stayed at the Nobu Hotel Barcelona
Met the Director of Sales, Sofia Barcelona: Service Excellence in MICE & Sales
Vineyard visit and Cava taste at Llopart Cava
Met the management team of Edition Barcelona
Hotel tour of Sofia Barcelona
Presentation by General Manager & HR Director, Nobu Hotel Barcelona
The field trips listed are provided as examples and are subject to change. Business field trip destinations and content may vary from one semester to another, depending on academic planning and industry opportunities.
Program entry requirements
for the Master's in International Hospitality Business with specialization in Wellness & Longevity
Minimum age
21 years old at the start of the program.
Education
Bachelor-level undergraduate degree* in a relevant field (business or hospitality preferred).
Minimum English language entry requirements
If English is not your first language, or if you have not spent the last two years* studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): min. overall score of 4.5 and min. 4.0 in every subcomponent (listening, reading, writing, speaking). The TOEFL testing code for Glion is 7327.
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
For London campus admissions, same as above, except Non-UK and Irish passport holders will need to undertake IELTS UKVI: 6.0 overall and min. 5.5 in any subcomponent.
Note: All English certificates must have been issued in the 12 months prior to admission. Glion offers a Pathway to English Proficiency program. If your English level does not meet the levels indicated above, then please contact us for more information.
*If a degree/transcript is not in English (for UK) or English, French, German or Italian (for Switzerland), an official certified/translated copy in English will be required.
**Only tests taken/issued in an official IELTS testing center are accepted.
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