Master of Science in Luxury Experience & Brand Management
Learn to become a 21st century luxury leader
Duration: 1.5 years, 2 academic semesters + 6-month internship with Applied Research Report or Business Research Project
Intakes: Spring and Fall
Location: Glion and Bulle campuses, Switzerland
Credits: ECTS* 90 / US 45
*European Credit Transfer and Accumulation System
This one-of-a-kind Master’s degree will position you perfectly for a leadership career in the luxury industry of today and tomorrow. Ideal for young talents, career switchers and companies investing in their employees, the intensive courses, immersive learning and real-world industry exposure will take your career and skillset to the next level.
Semester 1
Glion or Bulle*
Semester 2
Glion or Bulle*
Semester 3
6-month internship with Applied Research Report or Business Research Project
*To enable you to experience student life at both our Swiss campuses, you will spend the Fall semester on Bulle campus and the Spring semester on Glion campus.
Program highlights
Discover the artistry and innovation behind the luxury experience
Exclusive visits to fashion brands and chance to go behind the scenes at luxury companies
Real-world experience during your internship or Business Research Project
Network with successful industry leaders and elite visiting faculty from renowned universities and companies
Experience luxury first hand
A key element of your academic curriculum, the field trip will expose you to luxury and hospitality enterprises in a selected city. You will be encouraged to fully appreciate luxury products as you experience and apply classroom theory in the real world.
Grow your network
Central to your program are company visits and recruitment opportunities, representing an important step in the construction of a stand-out CV as you forge your leadership career path. You will experience first hand the connection between luxury, heritage, creativity and innovation as they combine to generate economic value.
Get closer to the industry
A key feature of your second semester, the Industry Business Project enables you to tackle a real-world strategic or operational challenge, working with fellow students and a partner company. Apply your newly acquired knowledge of research methods and data analysis to deliver evidence-based recommendations.
Program details
Semester 1
Glion or Bulle campus, Switzerland
Luxury Business, Strategy & Value Creation
- Brand Strategy & Competitive Positioning
- Financial Management & Value Creation
- Luxury Business Models & Innovation
Luxury Consumer, Marketing & Client Management
- Marketing & Omnichannel Engagement
- Cross-Cultural Consumer Behavior & Clientele Practice
- Effective Communication
Digital Technologies, Responsible Luxury & Evidence-based Decision Making
- Digital Luxury Ecosystems & AI
- Sustainability & Responsible Luxury
- Evidence-Based Management & Research Methods
Industry Immersion & Career Exploration
- Business field trip
Semester 2
Glion or Bulle campus, Switzerland
Brand Expression & Experience Design
- Impactful Design for Luxury Spaces
- Social Media and Press Management
- Brand Identity, Storytelling & Creative Direction
- Client Relationship Technology & CRM in Luxury
- Luxury Craftsmanship, Sourcing & Supply Chain
Business Strategy, Growth & Operations
- Strategy, Growth & International Development
- Advanced Finance
- Retail Management
- Legal Environment of the Luxury Industries
- Luxury Distribution & Local Market Adaptation
- Luxury Brand Leadership: People, Governance & Influence
Industry Exposure & Networking
- Industry Business Project
Semester 3
Real-world application
Choose between:
- 6-month professional internship with Applied Research Report
- or Business Research Project
Meet some of your expert faculty
Business Field Trip
Explore the industry & make career connections
Every full-time Master’s program incorporates an immersive field trip that offers unique access to key industry players representative of your study topic.
These bespoke, multi-day experiences have packed itineraries featuring company visits, presentations by senior executives, plus lunches and dinners at which you can experience the best of local gastronomy while getting to know fellow students in more relaxed circumstances.
Recent field trips have included:
Barcelona, Spain
Students stepped into the heart of the industry, exploring leading hotels, exchanging with professionals, and uncovering the legacy of Familia Torres vineyards.
An immersive field trip designed to connect academic insights with real-world perspective, all while sharing meaningful moments along the way.
Paris, France
An immersion in the world of luxury during an exceptional field trip in Paris. From discovering the elegance of Plaza Athenee, exploring the craftsmanship behind Hublot and Dior, to visiting Remy Cointreau and the Telmont Champagne vineyards, the trip offered exclusive insights into luxury, heritage, and exceptional guest experiences — all culminating in a memorable dinner overlooking the Eiffel Tower.
Copenhagen, Denmark
Students recently travelled to Copenhagen for an immersive field trip exploring the future of sustainability, tourism, and hospitality.
From inspiring hotel visits and industry insights to innovation bootcamps and hands-on learning experiences, the trip offered a unique opportunity to discover how one of the world’s leading sustainable cities is shaping the future of the industry. A week filled with learning, collaboration, new perspectives, and unforgettable moments
The field trips listed are provided as examples and are subject to change. Business field trip destinations and content may vary from one semester to another, depending on academic planning and industry opportunities.
Program entry requirements
for the Master's in Luxury Experience and Brand Management
Minimum age
21 years old at the start of the program.
Education
Bachelor-level undergraduate degree* in a relevant field (business or hospitality preferred).
Minimum English language entry requirements
If English is not your first language, or if you have not spent the last two years* studying in a school where English is the primary language of instruction, please enclose a copy of one of the following:
- International English Language Test (IELTS)**: 6.0 overall (min. 5.5 in any subcomponent)
- Test of English as a Foreign Language (TOEFL): min. overall score of 4.5 and min. 4.0 in every subcomponent (listening, reading, writing, speaking). The TOEFL testing code for Glion is 7327.
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
Note: All English certificates must have been issued in the 12 months prior to admission. Glion offers a Pathway to English Proficiency program. If your English level does not meet the levels indicated above, then please contact us for more information.
*If a degree/transcript is not in English, French, German or Italian, an official certified/translated copy in English will be required.
**Only tests taken/issued in an official IELTS testing center are accepted.
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